what is seo and how it works

What Is SEO And Its Type – Complete Details

what is seo and how it works

What Is SEO And How It Works?

So, you want to know what SEO is all about? Well, hold on tight because I’m about to dive into the fascinating world of Search Engine Optimization (SEO). In this article, I will explain what SEO is and how it works, and even touch on the differences between SEO and PPC (Pay-Per-Click).

Get ready to uncover the secrets behind how search engines rank websites, and how you can optimize your own site to gain more visibility in the digital jungle.

Understanding SEO

SEO is a part of digital marketing. SEO, short for Search Engine Optimization, is the art and science of getting your website to rank higher in search engine results pages (SERPs). In simpler terms, it’s the process of increasing the quantity and quality of traffic to your website through organic search engine results.

Now let’s discuss about the types of SEO.

SEO Types

If we talk about the SEO types, then there are majorly two types of SEO i.e. on page SEO and off page SEO. some people say that there is also technical SEO, but it is come under the on-page SEO.

Here, we explain you all types of SEO so, don’t worry about that. Let’s start with the on-page SEO.

On Page SEO

In an on-page SEO, we works on site to optimize it so that it can rank easily. You need to check many things in the site to optimize it. Here, we will tell you what things you need to check during on page SEO, please check.

Page Title

The first thing that you need to check in your site post is its title. Your post title should be unique, freshy, and attractive so that people click on your website link. Apart from this, you should also check the length of your page title. The length of your post title should be between 50 to 70 characters. If the length of your post or page title accessed 70 characters, then it will be truncated. Means, it will not visible completely in Google SERP.


Next things that you need to check in your post or article is headings. Heading play very important role in any text to look it structured. There are 6 types of heading in SEO which are H1, H2, H3…H6.

Heading should be used in a proper manner like first comes H1 then H2 and then H3.

Paragraphs and Sentences

You should use shorts paragraphs and sentences in your content. It looks nice to see shorts paragraphs and sentences and easy to read. But if you use long paragraphs and sentences then it looks odd.

There is maximum 20 words in each sentences and about 150 words in a paragraph.


Keywords is the key objects of ranking your content. So, it is very important that you should choose the keywords wisely. If you choose the right keyword, then it is easy to rank your site but if you choose the wrong keyword then it is hard to rank.

To choose the right keywords for your content you can use SEMRUSH, A Hrefs, Keyword Everywhere, and any other tools. These tools are available in both versions free and paid.

Keyword Placing

The next things that you need to check in a site or in an article is keyword placing. Keyword placing is very important to get higher ranking. If you don’t know where you need to place your keyword, then check the given points.

  • Title
  • Headings
  • Paragraphs
  • Images
  • Slug/URL

These are some places where if you place your keyword then it impacts on your ranking.


Your post’s URL should be short and avoid stopping words in your URL. In SEO, URL is knowns as Slug. If you don’t know what are stopping words, then you can check the list of stopping words.


You should use optimized images in your article or blog posts. If you don’t use optimized images in your article, then it increases your page or post load time the result is users don’t want to read your post anymore. So, use the optimize images so that it looks good and rank easily.


Linking is very important in blog or website. You should use proper internal or external linking in your blog post. Linking of your site help to increase your site trust.


Last but not the least, it times to check your content. Content is the king and help your site to rank. So, you need to check that your content should be good length, fresh, plagiarism free, and well written.

For checking your content plagiarism, you can use smallseo.tools, smallseotools.com, and duplichecker tools.

If you still reading it mean you like this post “what is SEO and how it works”. To get more informative knowledge please follow my blog.

Off Page

Off page means making backlinks for your site. Backlinks are very essential things in SEO. Companies hire people for making backlinks for their sites so that their site can be ranked.

In an off page, you have many options to make backlinks like social media, social networking, pdf submission, image submission, guest posting and so on. The best thing to increase your site traffic is web mention.

Technical SEO

Till now, you have learned about the on-page SEO and off page SEO. Now, let’s talk about technical SEO. It is also a very important thing that effect ranking of any site.

In a technical SEO, you need to check the following points.

  • Site speed: If your site speed is low then you need to improve it. There are many reasons behind low speed like unnecessary CSS or coding. Images are also reason to low your speed.
  • Viewport issues: in a viewport issue you need to check your site structure is changing or not when user open your site in different objects like laptop, mobile, and iPad.

SEO VS PPC/Organic Vs Paid Traffic

If you want to know what SEO is and how it works then you should know about the organic traffic or paid traffic. Because both traffic are different types.

Organic traffic refers to SEO and the paid traffic refers to PPC. Both are different. In a SEO, you don’t need to pay money on ads whenever in a PPC you need to spend money.

Organic search means, user search any query on search engines and get your website address. Whenever if you use PPC then your site will show on the top in the search engine.

How Search Engine Works?

As we know that SEO rank your site on search engine, but do you know how a search engine works? If no, then don’t worry we are here to tell you all about how a search engine works.

Any search engine works on a basic cycle which is crawling, indexing, and ranking. Let’s check all these three things one by one.

Crawling: It means search engine bots come to your site to check how many URLs or pages you have.

Indexing: After crawling the next step is indexing. In an index process, search engine bot indexes your site in search engine like google or Bing. Every site has their own bots like Google have Google bots and Bing has Bing bot. Without indexing your site is not visible on the search engine.

Ranking: The third step is ranking. If your content is good quality content, then search engines give a rank to your site.

Now, you understand how a search engine works. If you have any queries, then you can contact us anytime.


In conclusion, in this article you have learned what is SEO and how it works. Apart from this, how a search engine works.

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