digital marketing

What Is Digital Marketing And Its Types?

digital marketing

Hello everyone, welcome to If you want to learn digital marketing and want to know how to earn money online then this blog is best for you. In this blog, you will learn many interesting topics.

Digital marketing is an industry that is booming nowadays. There are a lot of opportunities for better jobs. So, if you are thinking about what is the best option for your job career then you can go with digital advertising.

In this article, I will tell you all about digital marketing like what is it and what are the types, and the job opportunities.

Hello friends, my name is Akhlesh Thaledi and I have been working as SEO executive since February 2020. I love to share information, that’s why I think to start a blog so that other people can also get knowledge. In this blog you will get all the information for free.

So, let’s start with the introduction of Digital marketing.

What is Digital Marketing?

Promoting a business whether it small or big using online platform is known as Digital marketing. Nowadays, almost every businessman use it for promoting their business. There are many benefits to doing digital advertising that we discuss later in this article.

I hope you understand what is a digital marketing.

Why You Need To Do Digital Marketing Course?

It is very booming industry. In digital marketing you have a lot of opportunities to be successful in your life and earn money. Through this advertising, you can earn a lot of money without going anywhere.

This is one of the best points of digital advertising. Almost every company is promoting their business through digital marketing. And for this, they are hiring a lot of digital marketers, SEO executives, PPC person, or many other employees. So, if you want to be successful in your life and earn money online they you should do digital marketing course.

Types of Digital Marketing

There are many ways to doing digital advertising some of them we give here, please check them.


SEO extends for search engine optimization and it is a technique to rank any site online. If we talk about its types then there are commonly two types one is on page SEO and second is off page SEO. The third which is technical SEO but some people count it under on page SEO. It is one of the best choice of people to promote their business online. It is free to use.

Email Marketing

The second type of digital marking is email marketing. A lot of people also use email marketing to promote their business. In email marketing, company gather the customer information through the contact form or subscription form and later they email their customers regarding their products and servies.


PPC stands for Pay-Per-Click. It is also knowns as cost-per-click in which publisher need to pay some money when some people click on their links. In a PPC, Google show your ads on different platforms like on Google or Social Media. It is instant result oriented but costly.

Social Media Marketing

In the era of smartphones it is also a popular medium or type of digital advertising. You can easily see a smart phone on almost every person’s hands. Many people spend a lot of time on their phone using social media that’s why it is so popular.

Company gets the benefit of this habit of people. They share their product or service information over the social media so that many people can see their information. If you want your brand awareness then this is one of the best ways to promote your business.

Affiliate Marketing

Affiliate marketing is one of the best options in digital marketing that is very popular nowadays. In this marketing, people send or paste product affiliate links in social networking sites or its own website. And when people click on the affiliate link and buy something then you have some money as commission. A lot of people use affiliate marketing and earn money nowadays.

For example, if you purchase any hosting through my affiliate link then I will get some money and you will get the best hosting as cheapest price.

Influencer Marketing

It is like the affiliate marketing but this type of marketing is used by the influencer person who have a huge crowd who follow them. According to the new government rule now if you sponsor any product then you need to mention that it is a sponsored promotion. If anyone not follow this rule then it will be fined up to 5 lakhs.

Audio Marketing

Audio marketing is also a type of digital advertising. You can also know as it as podcast. Podcast is also very popular nowadays. You can also try this for promoting your business.

Viral Marketing

Viral marketing is totally based on viral news or topics. In viral marketing, you need to write or make videos on viral topics. Due to viral topics, it is easily rank.

Video Marketing

Video marketing is also a very good option to promote your business. YouTube is also a best option for video marketing.

These are some common and best digital advertising types that people use to promote their business. You can use anyone of them for promoting your business.

Difference Between Digital Marketing And Traditional Marketing

Do you know what is the difference between digital advertising and traditional marketing? If you don’t know then don’t worry. Here, I will tell you the difference between both.


The first thing that companies think is cost or price to promoting their products or brand. And between digital or traditional marketing, digital marketing is low cost that’s why people use it a lot.

Targeting Audience

If we talk about targeting the audience then you can easily target your audience in digital marketing. Here, you can easily target your audience from anywhere to any specific location or gender. Even you can target your audience by their choices. But in traditional marketing you can’t do this.

ROI (Return On Investment)

If you want to calculate how much you invest and how much you get then digital marketing is the best way to do this. Traditional marketing has difficult calculation to calculate ROI.


Traditional marketing is not flexible or user friendly. Mean not everyone use this but on other hand digital marketing is user friendly and flexible. Anyone can use this, a small business man or big business man.

So, these are some major points that differentiate both to each other. I hope, now you have a clear understanding about both.

Difference Between Internet or Digital Advertising

Some people think that digital marketing and internet marketing are same. But they are wrong. There are some points that differ both. Here, I will tell you what is the difference between internet marketing and digital marketing.

In internet marketing, you use online sources like social media to promote the business. Whenever in digital advertising, you have many option to promote your business. You can say that internet marketing is a type of digital marketing.

In internet advertising, you can’t run ads but in digital advertising you can easily run ads on different platform like Google, Facebook, Instagram and so on.


In conclusion, in this article you have leaned what is digital marketing, it types, and the difference between digital, traditional, and internet marketing.

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